About Us

Where Heritage Meets Modern Luxury

About us

Born in the culturally rich heart of Jam Khambhaliya, Arena Exotic Fragrance is a homegrown premium perfume brand built on authenticity, artistry, and innovation. We craft long-lasting, skin-friendly fragrances that are designed for every individual, every mood, and every occasion.

At Arena, fragrance is not just a product β€” it is an experience. Each perfume is carefully formulated using high-quality ingredients, expert blending techniques, and contemporary aroma science to create scents that feel sophisticated, confident, and timeless. Our creations blend the depth of traditional Indian perfumery with modern global fragrance trends, ensuring a perfect balance between heritage and luxury.

Our Craft & Philosophy

Every Arena perfume is created with precision and purpose. We focus on:


Premium Ingredients β€” carefully sourced for depth and longevity


Skin-Friendly Formulations β€” suitable for all skin types


Long-Lasting Performance β€” designed to stay fresh throughout the day


Modern Aesthetic β€” minimal yet luxurious bottle design


Cultural Roots β€” inspired by Indian fragrance traditions

For us, perfume is more than scent β€” it is identity, emotion, and memory bottled into elegance.

The Vision Behind Arena

Founded by Ayaz Bloch, Arena Exotic Fragrance was born from a passion for perfumery and a dream to create a truly Indian luxury fragrance brand that competes on a global scale.

Ayaz envisioned a brand that respects tradition while embracing modernity β€” a brand that celebrates individuality, confidence, and self-expression through scent. Every bottle of Arena carries this vision forward.

Our Promise to You

When you wear Arena, you don’t just wear a perfume β€” you wear confidence, elegance, and personality. Our fragrances are designed to leave a lasting impression, wherever you go.

Arena Exotic Fragrance β€” Crafted in India. Loved Everywhere.